Nuxius
Forum Regular

Posts: 688
Registered: 02-05 |
Super Jamie said:
The Red Cross never allowed anyone to use their trademark, however many game makers took it into their own hands to use the cross as a universal symbol for "health pack".
The Red Cross is now concerned that having the logo in so many violent games could "erode the protective value" of the symbol in real-life warzones, and so have issued C&Ds in regards to their trademark.
No. Johnson & Johnson was responsible, not the Red Cross. As a matter of fact, it was Johnson & Johnson suing the Red Cross that caused all this mess in the first place.
The matter is somewhat complicated, but the gist of it is that Johnson & Johnson applied for and received the trademark for the symbol before the Red Cross was granted sole rights to use the symbol in an amendment to the Geneva Convention. Since Johnson & Johnson already had the rights to it (in the US), they couldn't technically be taken away from them (although certain restrictions were placed against their use of it).
Problems arose when the Red Cross started to use the symbol to sell first aid kits and the like to the general public in order to raise money to help fund their efforts in other nations in need of their assistance. Johnson & Johnson decided that selling goods was outside of what the Red Cross should be doing, and that this infringed on their trademark. So in a superbly dick-headed move, they showcased corporate greed at its finest and decided that profit was more important than human life and sued the Red Cross for copyright infringement.
Ultimately the matter was settled out of court, but this case still had wide consequences; games not using the symbol anymore was but one of them.
Futher information:
http://en.wikipedia.org/wiki/Emblem...e_United_States
http://www.everyjoe.com/articles/jo...over-trademark/
http://www.everyjoe.com/articles/jo...hey-let-on-168/
http://www.nytimes.com/2007/08/09/business/09cross.html
http://www.washingtonpost.com/wp-dy...7080802244.html
http://online.wsj.com/article/SB118662527980592590.html
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