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The music is exactly what it is meant to be - an infectious good quality pop song (with all that entails - nothing more, nothing less). Then it's backed up by the comedy and quirkiness value of Psy, the dance and the video. It has all the hallmarks of a very successful one-off novelty hit that will make Psy a lot of money. And I've got to hand it to him, he is playing the industry at their own game and he's winning (and so, of course, is the industry - they never loose). Even so, I don't think anyone could have predicted the world-wide phenomenon that it has become.
Anyone who gets het-up about the musical importance of the song is missing the point entirely.
Seriously, why is this shit so INCREDIBLY popular? WHY?! Sure, maybe it's an entertaining song and all, but 10 MILLION views a day?! This only has like 300 views after 4 months and it's catchy as hell!
The view count is not too surprising. I'm sure this song is let through the filters in China. I imagine the country tries to build it's own popular culture and not allowing all of it to be monopolized by the west. Much in the same vain as Russia's failed attempts when music broadcasts made it over the iron curtain.
It does boggle my mind how it gained so much popularity. Then again I only found out about it after seeing a clip of Psy on Ellen DeGeneres with Simon Cowell saying how fantastic the guy was. Two weeks later, its #4 in the iHeartRadio top song playlist.
Isn't this the main reason that we make music to begin with?
Isn't this kind of idea exactly what this song is supposed to make fun of? The whole "party all the time", bling-bling fantasy?
Who is "we", anyway? As a reason to make music, beats to dance to is the lowest common denominator you can find. I'd wager people who do that are a minority among musicians.
Of course, most musicians never make enough to turn music into anything else than a hobby (if they even try to sell their music at all), whereas pop songs rake in billions. So if you just look at the money or assume what goes on TV is an accurate representation of music as a whole, you could believe what you said, but come on now.
Ralphis, you made gold (already wrote on youtube... but i don't care, is fantastic...), however isn't a so bad song (but probably is because the brainwashing doing from media already did his job with high success...) for my personal shitty taste...
And nothing, video of this song and dance are filling DeviantArt and MMD Videos like a cancer (well, like almost anything done with that program....)