YOU CAN'T CUT BACK ON FUNDING! YOU WILL REGRET THIS!
Well, to clarify, since apparently most of you don't keep up with modern gaming anymore, SWTOR (Star Wars: The Old Republic AKA TORtanic) was EA/Bioware's Star Wars MMO, meant as a sort of Sequel to KOTOR 1+2. They put a LOT of money and effort into it, making it on a huge budget and hiring many well-known voice actors to make the entire game fully voice acted. Well, the game came out early last year, and people liked it and it had a really story-and-character-driven style of gameplay compared to most MMOs, but had basically no end-game content which is a HUGE no-no for MMOs. They gave everyone who bought it a free month, and by the end of that month, everyone had already maxed at least one character and was bored with the game. Even after getting rid of half their servers, they STILL only had about a dozen people on per server. And that's not even going into their terrible customer service over the game (including people getting banned for complaining about the game or dancing in the wrong areas). As a result, EA's stocks plummeted, and not even making it free to play helped the game any.
What do TESO, SWOTR, DOA and P2P mean?
Now here we are a year later, and Zenimax/Bethesda is making TESO (The Elder Scrolls Online), which they have put over $600k into and are planning to make fully voiced and character-driven. Yeah. Considering Zenimax is a MUCH smaller corporation (they put out maybe 2 games a year, opposed to a few dozen like EA) this could very well be the death of their company, and Id as well.
That's really the big problem with Rage. It was in production longer than Fallout 3 or Borderlands, but it came out after...within a year or two if I remember correctly. By that time, people had already had their fill of post-apocalyptic first person shooters. Granted, the games are all different gameplay-wise (FO3 is a RPG with FPS elements, Borderlands is an FPS with RPG elements, and Rage is an FPS with racing game elements), but people didn't see it that way. This combined with the fact that there was nothing innovative at all about the engine or gameplaymade it the disappointment it was. Granted, it wasn't a BAD game, but it wasn't GREAT either, and after over 5 years in production, that's the kind of game they needed to make.
They started making RAGE before there were Fallout 3 and Borderlands. Besides, the fault in their games isn't the setting; it's the gameplay.