The year is 21XX, and centuries of corporatism has finally reached its grim conclusion. Antitrust laws have long been abolished by an all-too-happy Congress, blinded by greed and massive amounts of lobbyist money. As such, nothing stood in the way when the mega-conglomerate retail chain, Anything Goes Mart, forcibly bought out its last remaining competitor on the market.
Ah, right, I remember the AGM now. Otherwise, the freedom/freedoom thing is sort of clever actually. Now the company just needs some aggressive Wal-Mart like backstory.
Unfortunately for AGM, when you run all business in the world, it's hard to keep profits going up. They already have everyone in the world as customers, and interstellar travel is still a work-in-progress (having only recently made it to Mars)... where can you possibly find more saps with cash burning a hole in their pockets to funnel directly into your bottom line?
Fearing for its stock performance and millions of irate stockholders, AGM decides to embark in a risky research project, based on one simple conceit: when every living being is already accounted for, it's time to look at those beings who aren't living.
AGM begins researching into means of reviving the dead, as the undead can, presumably, be turned into even more customers, which means more money, which means less corporate heads getting sacked. The research project ultimately is a huge success; AGM opens a portal to Hell, and brings the eternally damned back for their financial gains.
This is where you come in. You were raised a highly religious fellow in the Bible Belt, but while AGM tried to keep you and your fellow Southerners placated by selling you every firearm known to man, you always had suspicions as to AGM's ulterior motives. Now that you know they're doing deals with the devil to make a quick buck, you feel they've crossed the line. Guns are great. Treating the lower classes like dirt for a quick buck isn't great, but that's life. Actively sinning against God? That simply won't do.
You grab your trusty pistol and drive your hover pick-up truck down to AGM headquarters, now guarded by the Hellish riff-raff and assorted ungodly creatures Satan makes in his spare time.
AGM wanted Hell to pay up. Now, you swear, they'll simply have Hell to pay.