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You'd be surprised...
There was one guy who put up hundreds of reviews (posing as "A Kid" so Amazon wouldn't log his details) rubbishing rival books (and/or directing people to his own books), and voting his own reviews as "helpful", and making thousands of "unhelpful" votes against those praising the books he was attacking. That only ended when he got sent to prison (for unrelated offences). - Show next comments 6 more